Online coaching for women
Transform with Alex
Simple changes, real results. I lost 40 lbs through habits I could actually keep — now I coach women to do the same.
Take the free 60-second quizWhat's actually blocking your weight loss?
I lost 40 lbs through simple habits — no gym obsession, no crash diets. Take this quiz and I'll tell you exactly what's getting in your way.
5 questions — takes less than 60 seconds
“I'm not here to hand you another diet to fail. I'm here to make this the last time you ever start over.”
After years of watching women bounce between crash diets and burnout, Alex built Alexx Fitt around how real life actually works: flexible food, training you can keep up with, and a coach who treats you like a sister, not a client number. And if calorie counting sends you spiralling, she turns it off completely.
Book your free callNo extremes. No quick fixes. Just empathy and truth.
Alexx Fitt runs on one belief: small, sustainable steps create big results. Progress over perfection, always.
A real coach in your corner, every week.
This isn't a PDF you bought once and forgot. Alex gets to know you, builds your plan around your real life, reads your check-ins herself, and adjusts as your body and confidence grow. When motivation dips, she's one message away.
- It starts with a call about your goals, your history, and what's worked (and what hasn't)
- Alex builds your plan (food, training, habits) around your real week
- Weekly check-ins she reads herself, with feedback written just for you
- Your plan changes as you do, not six months too late
Everything you need, in one app.
Your plan, your meals, your check-ins and me — all in one place, on your phone. No spreadsheets, no PDFs you'll never open again.
Workout plans made for you
Easy-to-follow training that fits your lifestyle and actually makes you love movement.
Your own meal plan
Meals counted for calories and macros so you stay on track — eating food you actually love.
We track your progress together
Weekly check-ins where we celebrate your wins and break down whatever's getting in the way. I'm here every step.
Continuous communication
An ongoing 1-to-1 chat plus the community group, so you've always got me and the whole team in your corner.
Today
Morning, gorgeous
Women who stopped starting over.
Real clients, real photos — carried over from Alex's own coaching. Sustainable change that holds, because it's built around your life, not a 12-week sprint you can't keep up.
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In their own words.
- Sample
“I've started a hundred plans. This is the first one I actually kept — because it finally felt doable.”
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“Turning off calorie counting changed everything. I'm finally not at war with food.”
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“Alex actually replies to my check-ins. It's like having a big sister who happens to be a coach.”
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Sample stories — swap for real client reviews and before/afters before launch.
The honest answers.
Is this really 1-on-1?
Yes. Alex personally reviews your weekly check-ins, adjusts your plan, and replies to your messages. You're coached by a real person who knows your name and your goals — not handed a generic PDF.
What happens after I book a call?
We hop on a free 20-minute call to talk through your goals, your history, and whether we're a good fit. No pressure. If it feels right, Alex walks you through exactly how coaching would work for you.
What if counting calories isn't good for me?
Totally okay. Alex can switch calorie tracking off entirely, so you get your meal plan, workouts and coaching without ever seeing a number. Built with disordered eating in mind.
How much does coaching cost?
We'll talk pricing on your call, once we know what you actually need. Plans are flexible, there's no lock-in, and you'll never be pushed into something that isn't right for you.
Do I need a gym?
No. Most workouts are built for home with minimal kit. Prefer the gym? Your plan adapts to wherever you train.
I'm a total beginner — is that okay?
More than okay. Most women come to Alex feeling exactly like that. You'll start where you are, with small steps that build real confidence.
Let's see if we're a fit.
Tell me a bit about you and where you're at. If I think I can help, I'll personally reach out to set up your free call. No pressure, no hard sell.
- 1Send this quick form — takes a minute
- 2Alex reads it herself and reaches out within 48 hours
- 3A free 20-minute call to see if you're a fit
